Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. You can find detailed information on data protection in our data protection declaration listed under this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the section “Note on the responsible body”. in this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you communicate it to us. This can, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order inquiries.

What rights do you have with regard to your data?

You have the right at any time to obtain information about the origin, recipient and purpose of your stored personal data free of charge. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request that the processing of your personal data be restricted under certain circumstances. You also have the right to lodge a complaint with the responsible supervisory authority.

You can contact us at any time about this and other questions on the subject of data protection.

Analysis tools and tools from third-party providers

When you visit this website, your surfing behavior can be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information on these analysis programs can be found in the following data protection declaration.

2. Hosting

We host the content of our website with the following provider:

Alfahosting

The provider is Alfahosting GmbH, Ankerstrasse 3b, 06108 Halle (Saale) (hereinafter Alfahosting). When you visit our website, Alfahosting records various log files including your IP addresses.

You can find details in Alfahosting’s privacy policy: https://alfahosting.de/datenschutz/.

Alfahosting is used on the basis of Art. 6 Paragraph 1 Letter f of GDPR. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, the processing will be carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. for device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

Order processing

We have concluded an order processing contract (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which guarantees that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

World of Vending GmbH
Magdeburger Str. 33
47800 Krefeld

Fax: +49 (0) 2151 65 27 029
E-mail: info@world-of-vending.de

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Storage period

Unless a more specific storage period has been specified within this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will occur once these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we will process your personal data on the basis of Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR, provided that special categories of data are processed in accordance with Art. 9 Para. 1 GDPR. In the event of express consent to the transfer of personal data to third countries, data processing will also be carried out on the basis of Art. 49 Para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access information on your device (e.g. via device fingerprinting), data processing will also be carried out on the basis of § 25 Para. 1 TDDDG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 Para. 1 lit. b GDPR. Furthermore, we process your data if it is required to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR. Data processing can also be carried out on the basis of our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR. The legal bases applicable in each individual case are provided in the following paragraphs of this data protection declaration.

Note on the transfer of data to third countries that are not secure in terms of data protection law and the transfer to US companies that are not DPF-certified

We use, among other things, tools from companies based in third countries that are not secure in terms of data protection law and US tools whose providers are not certified according to the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data can be transferred to these countries and processed there. We would like to point out that in third countries that are unsafe in terms of data protection law, a level of data protection comparable to that in the EU cannot be guaranteed.

We would like to point out that the USA, as a safe third country, generally has a level of data protection comparable to that in the EU. Data transfer to the USA is then permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has suitable additional guarantees. Information on transfers to third countries, including the data recipients, can be found in this data protection declaration.

Recipients of personal data

As part of our business activities, we work with various external bodies. In some cases, this also requires the transfer of personal data to these external bodies. We only pass on personal data to external parties if this is necessary to fulfill a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the transfer according to Art. 6 Para. 1 lit. f GDPR or if another legal basis allows the data to be passed on. When using contract processors, we only pass on our customers’ personal data on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Article 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 PARAGRAPH 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH ANY PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED IN ORDER TO CARRY OUT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING IN SO FAR AS IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).

Right to complain to the competent supervisory authority

In the event of violations of the GDPR, those affected have the right to complain to a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done if it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time with any questions about this or other issues relating to personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time to do so. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
  • If the processing of your personal data was/is unlawful, you can request that the data processing be restricted instead of deleted.
  • If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deleted.
  • If you have lodged an objection in accordance with Art. 21 Para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data – apart from its storage – may not be used for any other purpose. only with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://”. and the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our websites use so-called “cookies”. Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 Para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing will only take place on the basis of this consent (Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – for this purpose, the server log files must be recorded.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass this data on without your consent.

The processing of this data is based on Art. 6 Para. 1 lit. b GDPR, provided that your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was requested; Consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Request by email, telephone or fax

If you contact us by email, telephone or fax, your request, including all personal data resulting from it (name, request), will be stored and processed by us for the purpose of processing your request. We will not pass this data on without your consent.

This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was requested; Consent can be revoked at any time.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

Administration, financial accounting, office organization, contact management 

We process data as part of administrative tasks and the organization of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process as part of the provision of our contractual services. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose of and our interest in the processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information specified in these processing activities. 

We disclose or transmit data to the tax authorities, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers. 

We also store information on suppliers, organizers and other business partners based on our business interests, e.g. for the purpose of later contact. We generally store this data, which is mostly company-related, permanently. 

Registration function

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and processed on the basis of Art. 6 Para. 1 lit. b GDPR for the purposes of providing the user account. The data processed includes in particular the login information (name, password and an email address). The data entered during registration is used for the purposes of using the user account and its purpose.

Users can be informed by email about information that is relevant to their user account, such as technical changes. If users have canceled their user account, their data with regard to the user account will be deleted, subject to a statutory retention period. It is the responsibility of the user to save their data before the end of the contract if the contract is canceled. We are entitled to irretrievably delete all of the user’s data stored during the term of the contract.

When using our registration and login functions and using the user account, we save the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s interest in protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Paragraph 1 Letter c. GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.

Order processing in the online shop and customer account

We process our customers’ data as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as to pay for and deliver them or have them carried out. 

The data processed includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies to store the shopping cart contents and permanent cookies to store the login status. 

The processing is carried out on the basis of Art. 6 Para. 1 lit. b (execution of order processes) and c (legally required archiving) GDPR. The information marked as required is necessary to establish and fulfill the contract. We only disclose data to third parties in the context of delivery, payment or within the scope of legal permissions and obligations to legal advisors and authorities. The data is only processed in third countries if this is necessary to fulfill the contract (e.g. at the customer’s request during delivery or payment).

Users can optionally create a user account, in particular by which they can view their orders. As part of the registration, the required mandatory information is communicated to users. The user accounts are not public and cannot be indexed by search engines. If users have canceled their user account, their data with regard to the user account is deleted, subject to their retention being necessary for commercial or tax law reasons in accordance with Art. 6 Paragraph 1 Letter c of GDPR. Information in the customer account remains until it is deleted and subsequently archived in the event of a legal obligation. It is the responsibility of the users to save their data in the event of termination before the end of the contract. 

As part of the registration and re-registration as well as the use of our online services, we save the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s interest in protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Para. 1 lit. c GDPR. 

Deletion takes place after expiry of statutory warranty and comparable obligations, the necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation). 

5. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you have unsubscribed from the newsletter or after the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR.

Data that we have stored for other purposes remains unaffected.

After you have been removed from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). Storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.

6. Data protection information for applicants

We are pleased that you are interested in us and are applying or have applied for a position in our company. We would like to provide you with information below on the processing of your personal data in connection with the application.

Which of your data do we process? And for what purposes?

We process the data that you have sent us in connection with your application in order to check your suitability for the position (or other open positions in our company) and to carry out the application process.

What is the legal basis for this?

The legal basis for the processing of your personal data in this application process is primarily Art. 6 Para. 1 lit. b) GDPR. This allows the processing of data that is necessary in connection with the decision on establishing an employment relationship. Should the data be required for legal proceedings after completion of the application process, data processing can take place on the basis of the requirements of Art. 6 GDPR, in particular to protect legitimate interests in accordance with Art. 6 Para. 1 lit. f) GDPR. Our interest then lies in the assertion or defense of claims. If special types of personal data within the meaning of Art. 9 GDPR are processed (e.g. health data), the legal basis is Section 26 Paragraph 3 BDSG or Art. 9 Paragraph 2 Letter b) GDPR in conjunction with Art. 6 Paragraph 1 Letter b) GDPR. 

How long will the data be stored? 

In the event of a rejection, applicants’ data will be deleted after 6 months. In the event that you have agreed to further storage of your personal data, we will add your data to our applicant pool. The data will be deleted there after two years. If you have been awarded a position as part of the application process, the data from the applicant data system will be transferred to our personnel information system. 

To which recipients will the data be passed on? 

Your applicant data will be reviewed by the HR department after your application has been received. Suitable applications will then be forwarded internally to the department heads for the respective vacant position. The further process will then be coordinated. In principle, only those people in the company who need it for the proper running of our application process have access to your data. 

Where is the data processed? 

The data is processed exclusively in data centers in the Federal Republic of Germany. 

Your rights as a “data subject” 

You have the right to information about the personal data we process about you. If you do not request information in writing, we ask for your understanding that we may then require you to provide evidence that you are the person you claim to be. You also have the right to rectification or erasure or to restriction of processing, insofar as you are legally entitled to this. You also have the right to object to processing within the framework of the statutory requirements. The same applies to the right to data portability. 

7. Plugins and tools

Wordfence

We have integrated Wordfence on this website. The provider is Defiant Inc., Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter “Wordfence”).

Wordfence serves to protect our website from unwanted access or malicious cyber attacks. For this purpose, our website establishes a permanent connection to Wordfence’s servers so that Wordfence can compare its databases with the accesses made to our website and block them if necessary.

Wordfence is used on the basis of Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in protecting its website as effectively as possible against cyber attacks. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.wordfence.com/help/general-data-protection-regulation/.

Order processing

We have concluded an order processing contract (AVV) for the use of the above-mentioned service. This is a contract required by data protection law that guarantees that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Real Cookie Banner

To manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents, we use the “Real Cookie Banner” consent tool. Details on how “Real Cookie Banner” works can be found at https://devowl.io/knowledge-base/real-cookie-banner-data-processing/.

The legal basis for the processing of personal data in this context is Article 6 (1) (c) GDPR and Article 6 (1) (f) GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.

The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we cannot manage your consents.

CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstraße 43, 26180 Rastede. CleverReach is a service that makes it possible to organize the sending and analysis of newsletters. The data you provide when registering for the newsletter (e.g. your email address) is stored on CleverReach’s servers in Germany or Ireland.

The newsletters sent with CleverReach give us the opportunity to analyze the behavior of recipients. This allows us to see, among other things, how many recipients have opened the newsletter and how often the links within the newsletter have been clicked. In addition, so-called conversion tracking enables us to analyze whether a previously defined action (e.g. the purchase of a product on our website) has taken place after clicking on a link in the newsletter. Further information on data analysis in connection with CleverReach newsletters can be found here: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data processing is carried out on the basis of your consent in accordance with Art. 6 Para. 1 lit. a GDPR. You have the option of revoking this consent at any time by unsubscribing from the newsletter. The revocation has no effect on the legality of the data processing carried out up to that point.

If you do not want CleverReach to carry out an analysis, you must unsubscribe from the newsletter. You will find an unsubscribe link in every newsletter message. Alternatively, you can unsubscribe from the newsletter directly on our website.

The data you store with us for the purpose of subscribing to the newsletter will be kept until you unsubscribe from the newsletter and will be deleted from both our servers and the CleverReach servers after you unsubscribe. Data that we store for other purposes (e.g. email addresses for the members area) is not affected by this.

For further information, please refer to CleverReach’s privacy policy: https://www.cleverreach.com/de/datenschutz/.

Google Analytics

Google Analytics 4
If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Nature and purpose of the processing
Google Analytics 4 uses cookies that enable an analysis of your use of our websites. The information collected by means of the cookies about your use of this website is generally transferred to a Google server in the USA and stored there.

Google Analytics 4 has IP anonymisation enabled by default. Due to IP anonymisation, your IP address will be shortened by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transferred by your browser as part of Google Analytics will not be merged with other Google data.
During your website visit, your user behaviour is recorded in the form of “events”. Events can be:

  • Page views
  • First visit to the website
  • Start of session
  • Web pages visited
  • Your “click path”, interaction with the website
  • Scrolls (whenever a user scrolls to the bottom of the page (90%))
  • Clicks on external links 
  • Internal search queries
  • Interaction with videos
  • File downloads
  • Seen Ads / clicked Ads

Also recorded:

  • Your approximate location (region)
  • Date and time of your visit
  • Your IP address (in shortened form)
  • Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
  • your internet service provider
  • the referrer URL (via which website/advertising medium you came to this website)

Purposes of the data processing
On behalf of the operator Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics 4 serve to analyse the performance of our website and the success of our marketing campaigns.

Recipients
Recipients of the data are/may be

  • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor under Art. 28 DSGVO).
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third country transfer
For the USA, the European Commission adopted a news adequacy decision on 10 July 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (for example to Singapore) cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider to establish an appropriate level of data protection in those countries.

Retention period
The data sent by us and linked to cookies are automatically deleted after 14 months. The maximum lifespan of Google Analytics cookies is 2 years. The deletion of data whose retention period has been reached occurs automatically once a month.

Legal basis
The legal basis for this data processing is your consent pursuant to Art.6 para.1 p.1 lit.a GDPR and § 25 para. 1 p.1 TTDSG.

Withdrawal
You can withdraw your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until revocation remains unaffected.

You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in a restriction of functionalities on this and other websites. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google, and the processing of this data by Google, by

a. not giving your consent to the setting of the cookie or
b. downloading and installing the browser add-on to deactivate Google Analytics HERE.For more information on Google Analytics’ terms of use and Google’s privacy policy, please visit https://marketingplatform.google.com/about/analytics/terms/us/ and at https://policies.google.com/?hl=en.

8. Online presences in social media

We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users’ rights. With regard to US providers who are certified under the Privacy Shield, we would like to point out that they are thereby obliged to comply with EU data protection standards.

In addition, user data is generally processed for market research and advertising purposes. For example, user profiles can be created from the user behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). 

The processing of the users’ personal data is based on our legitimate interests in effectively informing the users and communicating with the users in accordance with Art. 6 Para. 1 lit. f. GDPR. If users are asked by the respective providers to consent to data processing (i.e. they declare their consent, for example, by checking a checkbox or confirming a button), the legal basis for processing is Art. 6 Para. 1 lit. a., Art. 7 GDPR. 

For a detailed description of the respective processing and the options for objection (opt-out), we refer to the information provided by the providers linked below. 

In the case of requests for information and the assertion of user rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the user data and can take appropriate measures and provide information directly. If you still need help, you can contact us. 

– Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) – Privacy Policy: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active. 

– Google/ YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. 

– Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/Opt-Out: http://instagram.com/about/legal/privacy/. 

– Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active. 

– Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/Opt-Out: https://about.pinterest.com/de/privacy-policy. 

– LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active. 

– Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – Privacy Policy/Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung. 

Source (extended): https://www.e-recht24.de